Business On Camera

Check out some of our previous work with some amazing teams we have supported. 

Dianomix Case Study

Dianomix case study

Two technically skilled entrepreneurs set off on their journey to build an autonomous delivery robot for B2C stores. Beginning with a plan to build a robot that was functionally sound, they also had to ensure safe use, risk mitigation, and navigation.

Understanding the broad market opportunities for the future, these two entrepreneurs set a path for mentorship through an accelerator program in Texas. To aid in their success through the accelerator program and to also offer interested stakeholders an authentic visual example of the purpose and capabilities of their robot.

Videography Calgary

BOC worked closely with the Dianomix team to create a video that gave a visual representation of a full cycle journey from an initial loading of the robot, to home delivery, to return to the retailer for reloading.  The videography included drone filming, static shots, tracking, and light animation.

The text overlays offer the various value propositions that would be traditionally spoken through presentations. With their video, they now have a business development asset that may prove to be invaluable as they continue to evolve their market strategy.

Services Provided


WeMaple

WeMaple Case Study

WeMaple was created to celebrate culture, creativity and discussion around social issues in Canada. In collaboration with Calgary Arts Development, we created a mini-documentary series to inspire Canadians of all ages. Within this series included bringing a number of thought leaders to a place where the conversation about polarized topics could be viewed from both sides. Most importantly, to offer a deeper insight into what it means to be a Canadian, and why we should celebrate our culture and artistic minds.

The Storytelling Project

As part of the WeMaple mini-documentary series was “The Storytelling Project”. It consisted of collaborating with multiple artists, creative individuals, and local organizations in Calgary.

The Storytelling Project raises awareness about Calgarians who, by living creative lives, are making Calgary a better city, effecting positive change and enriching others’ lives.

Services Provided

https://youtu.be/OrD7kYkDw5ohttps://youtu.be/BUbNIo1VjIUhttps://youtu.be/eObbRfl-_ywhttps://youtu.be/txeCR7c2fOE

WeMaple – The Energy Conversation

With Alberta being a hub for oil and gas production, there has been years of polarization around climate change, the transition to renewables and the misdirected information on our country’s reliance on traditional power.

Throughout this project, we experienced varied opinions from thought leaders in the energy space. Our objective was to bring balance to the energy conversation and to offer a new layer of transparency into the challenges we face together as Canadians.

Our focus was “talking head” style interview videography with text over-laid to emphasis key phrases spoken by the interviewee. To date, we have created 197 short videos from these interviews.

https://youtu.be/WbhhRzcvzHYhttps://youtu.be/j-0rRWSXbEYhttps://youtu.be/onW83EJUSWUhttps://youtu.be/2hnEMwVBYFwhttps://youtu.be/u9HLvZ4-C2ohttps://youtu.be/iS2cVbBU_3E

See the full collection here.

If you would like to get in touch with our business development team, visit our contact page to reach out today.

Eavor Technologies

Eavor Technologies Case Study

Eavor Technologies is a geothermal technology company headquartered in Calgary, with offices in the US, Germany, Netherlands, and Japan. Being at the forefront of their industry, their team continues to drive clean, scalable, and dispatchable power generation technology across the globe.

Eavor Technologies

Objective

To ensure everyone around the world knows the name Eavor Technologies and their work to change the world.

Messaging

Eavor Technologies wanted to show the world their unique solution to traditional geothermal technology. Their energy solution catered to both groups, in reality, being clean, with zero emissions and would support oil and gas workers with employment as Eavor Technologies Inc’s technology uses very similar skill sets to oil and gas.

A key part of their message was to ensure that their technology could be instrumental in changing the world. Additionally, they wanted to ensure they couldn’t be taken left or right, their solution is for everyone and only BOC understood that.

Social Media Marketing

As part of their overarching campaign, social media was key to ensuring a continuous flow of content for brand awareness, press releases, awards, partnerships, collaborations and guest speaking events.

With that, our creative team works diligently to inspire and incentivize viewers to learn more about their technology by curating key messaging and photography that aligns with their brand. The goal is to add a certain level of grandiose through their branding and content. Additionally, to strive towards inspiration and optimism for clean power generation in Canada due to the lack of progress from alternatives.

Services Provided

Blog Graphics



Social Media Management

A key part of our strategy with Eavor Technologies Inc is crafting standard social media posts designed for each specific platform. We maintain brand consistency with the imagery and messaging while also maintaining the functionality of the posts we create. We use relevant hashtags and links to ensure the maximum possible organic reach, while also maintaining the correct format based on industry standards. We monitor engagements, comments, and likes and provide analytical reports based on these efforts.

Social Media Follower % Increase

Total Followers: 30,380

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Video Production

The team at Eavor Technologies is always open to creativity and innovative ideas. We have had the pleasure of collaborating on a number of projects to continue to inspire and inform the world about their groundbreaking technology. As we continue to drive awareness around the world with social media followers in over 45 countries, we ensure that all video material is translated into appropriate languages relating to their primary markets.

The Eavor Harmony video was a special project for both teams. The goal was to reach outside of the realm of technological information and strive towards excitement, inspiration, and most importantly, to bring harmony to a polarized energy industry.

Throughout the production of this video, we worked with our select production crew and managed the development of the project. Therein after, with the press connections we have at Business On Camera, Eavor had Harmony featured in the Rolling Stone on October 2nd, 2020.

Harmony has been viewed on Twitter over 450,000 times in the EU, Asia, US, and Canada. The Rolling Stone article that featured “Harmony” was viewed over 760,000 times by mobile and desktop users in 2020.

Social Videos

As Business On Camera began specializing in documentary film making since 2010, we always enjoy the process of creating videos for our clients. With the depth of knowledge we bring from years of social media marketing, creating short videos are a great way to promote Eavor Technologies in a way that was both entertaining and informative to the viewer. One of many goals was to leave the viewer wanting to learn more, rather than extrapolating all of the technical information into a long form video.

One example is the “How Eavor Works” video, which has received over 115,000 views on Youtube.

https://youtu.be/V8cpgFT0irUhttps://www.youtube.com/watch?v=wxgxSZ_7U4I

Explainer Animations

As visual learners, an animated explainer is a fantastic way take complex technology and disseminate it through an entertaining and informative video. Acting as a valuable business development asset, they can also benefit many areas of communication to valuable audiences. The animated explainers we have created for Eavor has received thousands of views on social media, leading to more and more people understanding their work, advocating for their solution, and getting a better understanding the value their technology has on a global scale. 

https://www.youtube.com/watch?v=PtQmGPmyLA0&t=419shttps://youtu.be/DpjUtq4vZc4

Eavor-Lite™ Virtual Reality Tour

2020 had been a difficult year of travel disruptions, social distancing guidelines and self-isolation post travel. For Eavor Technologies, they were prepared for a prosperous year with having intrigued parties, investors and foreign diplomats come visit their proof of concept site in Rocky Mountain House, Alberta. The tour consists of a guided walkthrough of the facility and team members dotted throughout the site to offer deeper insight.

To address the issue of restricted travel, Eavor Technologies, being a forward thinking company collaborated with our team to create a virtual reality walking tour of their Eavor-Lite™ facility. This allowed all parties mentioned or any other interested parties to be fully immersed at their site with a VR headset. To support their growth and potential investors, this gave Eavor Technologies an incredible asset that they could use as a way to tour the facility. In addition to creating the tour, the Business On Camera team worked with multiple press outlets and created branded packaging for Oculus Quest VR headsets to be sent to a select number of interested parties. The tour is now available to view on a desktop and/or mobile on their website.

See screenshots below or take the tour here.


Smartphone App

Being an industry leader, Eavor Technologies is on the cusp of new opportunities to communicate its message with many audience groups. Their team wanted to explore new ways to create business development support assets, as well as a hub of everything they do that could aid in promoting who they are. 

The Eavor Technologies app is available on the Apple App Store and Google Play. Aggregating the social feeds of Eavors key staff, a hub for technical information, videos, and other valuable information can all be found in one place. Offering a deeper understanding that takes less navigation online or through whitepapers. 

https://www.youtube.com/watch?v=t3CjqjOaDhg

Content Creation

Content creation goes hand in hand with public relations and social media management. Working with the Eavor Technologies team, there is never a dull moment. We see content creation as a continuous stream that is ever-evolving. Our process is built upon branding alignment and adhering to key messaging to again, inspire, inform and entertain a broader audience while curating specific messaging for target audiences.

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Media Kit

Media Kits are a great way to distill what a company is. For a company like Eavor Technologies, they are in a market that press and industry publications may want to research their technology. Media Kits can act as an entry point for a researcher and/or journalist and could offer the opportunity to capture more public attention.

This document encapsulates the technical information required to understand how their technology works, offer deeper insight into their team, awards and highlighted press features. For us as marketers, we wanted to capture that information that was aligned with their strong branding.

View the full media kit here.

Content writing

Content creation is key to managing public relations and social media. However, as part of our services, we also aim to increase Eavor Technologies’ rank on search engines such as Google. In the case of an event, press release, guest speaking, feature, and updates, our team works to write a post focused around target keywords to not only inform their audience but to also benefit their long term SERP rankings.


Public Relations

Public Relations contains a lot mediums, connections and knowledge of high authority publications that could aid in growing awareness for Eavor Technologies whilst benefiting their SEO.

Our team acts as their communications when the opportunity arises. By creating a healthy relationship between all parties, everyone benefits from the content.

Some PR Highlights from 2020:

  • Eavor Technologies has been featured on 777 publications.
  • Eavor Technologies has released 8 press releases on Global Newswire.
  • Eavor Technologies has been exposed to a potential audience reach of 795,493,256 in 2020.
  • Eavor Technologies has received over 21,000 visits to their press page in 2020.



If you would like to get in touch with our business development team, visit our contact page to reach out today

Little Learners Preschool

Little Learners Preschool Case Study

Little Learners is a Calgary based preschool that caters to the ages of 2 to 5 years old. We had the pleasure of collaborating with their team on a new website, online registrations, and an email newsletter.

Objective

  • To create a user-friendly website that is easy to navigate.
  • To align the colorful branding of Little Learners Preschool.
  • Create a process for online registrations for their programs.
  • Create an email newsletter sent out to parents.
  • Monthly social ad campaigns to increase lead capture and awareness.
  • Social media monitoring.

Services Provided

Example from a 30-day campaign on Facebook:

– Impressions – 283,443 
– Reach – 86,082 
– Ad Clicks – 455
– CPM (Cost per 1,000 Impressions) – $1.76

 

 – Ad Recall Lift – 8,830
 – Cost per result – $0.06

Email Newsletter

When it comes to branding and audience types, Little Learners would almost all be parents who have children enrolled and parents looking to apply. Each email has relevant information for both children and parents.

Average Open Rate: 35 – 40%
Total Subscribers: 150

Samples:






View the Live Site

If you would like to speak with business development team, head over to our contact page, fill the form and our team will reach out to you.

Your Health Span

Your Health Span Case Study

Your Health Span is a mobile massage therapy business in Calgary. Starting in 2007, Your Health Span has provided massage therapy, spa services and other wellness services to hundreds of clients.

Objective

  • A new user-friendly website
  • Branding alignment
  • Online booking system
  • eCommerce integration

Visit the Live Site

Services Provided

If you would like to speak with business development team, head over to our contact page, fill the form and our team will reach out to you.

Exmerce

Exmerce Case Study

Exmerce is Calgary’s largest barter exchange network for local businesses. We had the pleasure of working with their team to enhance their user experience and explore new avenues to offer their services to new subscribers.

Objective

  • Create an intuitive website that is easy to navigate.
  • To streamline the subscription process.
  • Development of branding.
  • Create an explainer animation, formatted for social media sharing.

Exchanging products and services with barter can be a tricky process to understand for the unaware.

By creating an explainer animation, we were able to align brand elements whilst informing the viewer on what exmerce is and the process of making transactions.

This type of animation is perfect for both supporting new subscribers and to work as marketing tool targeted at new audiences.

Visit the Live Site

Services Provided

If you would like to speak with business development team, head over to our contact page, fill the form and our team will reach out to you.