Google and Microsoft far exceed energy consumption of most countries
A recent analysis has unearthed Google’s and Microsoft’s colossal electrical consumption, totalling 24 TWh worldwide. This exceeds the consumption of over 100 countries, including Azerbaijan, Jordan, and Iceland. A recent Yahoo article not only compared the energy consumption of Microsoft and Google to various countries but also analyzed the revenue of these tech giants relative […]
Understanding Gen Z: 5 Key Insights for Advertisers
In today’s digital age, reaching Gen Z consumers requires a slightly different approach that respects their digital behaviours and preferences. Growing up in the era of apps and instant connectivity has shaped their attitudes toward media consumption and advertising. In a recent article by EMarketer, five essential statistics that advertisers should consider when targeting Gen […]
Global Opportunities for Alberta Cleantech Companies
Alberta-based cleantech and renewable energy companies have many opportunities to engage with, innovate, and expand their impact in the industry. Whether focused on carbon credits, green hydrogen, and other forms of sustainable solutions, here’s a comprehensive overview of upcoming events, incentives, and markets that could shape your business goals in. June: July: September: October: November: […]
The Modern Entertainment Experience; Telus Optik
In an era where digital content is paramount, Telus Optik TV stands out as a leading television service that promises to revolutionize your viewing experience. Combining cutting-edge technology with a diverse array of content, Telus Optik TV offers more than just channels; it delivers an immersive and personalized entertainment journey. The platform is a digital […]
Video-First Marketing; The Central Pillar of Consumer Engagement
As digital marketers navigate through today’s online spaces, in-person marketing techniques have now been replaced by digital methods that affect engagement. Video-first marketing is taking the lead and, ultimately, this method is often influencing the decision-making process and purchasing behavior of consumers. According to Vincent Yang, CEO of Firework, “The power of video in today’s […]
Is Artificial Intelligence Becoming a Digital Marketer’s New Best Friend?
Artificial intelligence is revolutionizing how businesses approach marketing in today’s quickly changing digital landscape. By utilizing the power of AI, companies can maximize their marketing strategies, personalize customer experiences, and achieve unprecedented efficiency and effectiveness. AI gives marketers the ability to gain insights into customer behaviour and preferences. Through data analytics and machine learning algorithms, […]
Emissions Reductions Alberta Announces $50 Million Funding
Emissions Reductions Alberta (ERA) recently announced its 2024 call for projects to apply for the $50M funding, which will be available this year for the Industrial Transformation Challenge (ITC). This funding is designed to kickstart innovation and reduce emissions across all industries in Alberta. ERA is a provincial agency that was created in 2009 to […]
Google Reveals New AI Tool For User Engagement
Google announced several new AI-powered features at their recent Google Marketing Live(GML) conference. The innovations are designed to produce more engaging and visible ads throughout the online search process. One of the major announcements was Google testing new ad placements within its Search Generative Experience (SGE). This is an experimental program that uses AI to […]
Hashtags and their Relevance in the 2024 Digital Market
In recent years, hashtags have become one of the most valuable tools for marketers across the globe. Whether to expand your brand or organize your content accordingly, there has been tremendous growth with the use of hashtags across all platforms. The question is, are they still relevant in the way in which they are used […]
Dos and Don’ts of Blogging
Consistent blogging can hold great potential for businesses, offering a pathway to boosted credibility, improved SEO, and an increase in leads and revenue. According to Hubspot’s 2023 State of Marketing report, blogs remain present within the top marketing channels that offer the highest return on investment (ROI). However, this data shows that the quality of […]