Hashtags and their Relevance in the 2024 Digital Market
In recent years, hashtags have become one of the most valuable tools for marketers across the globe. Whether to expand your brand or organize your content accordingly, there has been tremendous growth with the use of hashtags across all platforms. The question is, are they still relevant in the way in which they are used […]
Dos and Don’ts of Blogging
Consistent blogging can hold great potential for businesses, offering a pathway to boosted credibility, improved SEO, and an increase in leads and revenue. According to Hubspot’s 2023 State of Marketing report, blogs remain present within the top marketing channels that offer the highest return on investment (ROI). However, this data shows that the quality of […]
5 Ways to use Virtual Reality in Your Marketing
The world of advertising is changing, from new social media unicorns such as Clubhouse to senior executives attending large-scale conferences looking sharp from the waist up. VR in marketing has already shown many of us that the boundaries for what is possible can continue to be pushed. In market size, a Grand View Research report […]
Running Video Ad Campaigns on YouTube – Quick Guide
Youtube has become a powerhouse for content creators, advertisers, and strategic marketers. Rightly so, with over 2 billion active users every month, swallowing up one-third of all internet traffic across the world. Don’t let your jaw drop just yet. Youtube is also a lucrative way to earn a living, boasting more than a 40% year over […]
Advertising spend forecast for 2021
With ad spend forecasts, there is an assumed level of nuance taken into each report. Every business regardless of size has variable goals that are rarely comparable. Similarly for marketing agencies, financial projections can be challenging as tomorrow could be the day you land that “golden egg” client. With that front of mind, the numbers […]
What Happened to Google’s SEO Guidelines?
Marketers who fall into the category of SEO(Search Engine Optimization) service offerings are and should aware of the continuous changes to Google’s algorithms. Some happen so often that even the team at Google would emphasize the un-importance of such. However on occasion, typically once or twice a year, Google will do a core algorithm update. […]
Sponsored Content Explained
The world of marketing is ever-changing. We have seen a massive transfer of revenue from publisher advertising to search engines and social media platforms. There is a lot of ambiguity on that topic, however, one avenue that brands, advertisers, and publishers have pivoted to focus their efforts on is sponsored content. What is it sponsored […]
7 Key Digital Marketing Trends for 2021
We can all agree that 2021 was a tricky year for both businesses and digital marketers. The trends purposed this time in 2019 for the coming year had no idea what was on the horizon. Trends for digital marketing in 2021 are a helpful prediction of where technology is moving, and where advertisers will attempt […]
What should I be looking for in my SEO?
When it comes to self-education on SEO best practices, the resources available online can lead down various rabbit holes. Inside of this rabbit hole, you will find helpful information, strategies and most likely you see the word “blog” more times than anything else. First off, it is important to understand what SEO is in its […]
A Guide to Email Open Rate Benchmarks by Industry
It is safe to assume that most, if not all of us have experienced an email sign up at some stage. Email open rates are one of the many metrics by which business owners, marketing agencies, and self-marketers measure and track their performance. If we keep in mind that an email newsletter contains information that […]