Are Social Media Videos Worth Doing?
Let’s be honest, videos and social media go hand in hand. You could even leave the post, go to your preferred social media channel, and will most certainly see at least one video with a quick scroll. However, throwing money at something like videos without having an overarching goal will most certainly keep you up […]
How do I target ads on Instagram?
Targeting ads on Instagram is not as difficult as it may seem. The best-case scenario from your efforts is you get hundreds of leads, substantially increase your sales and gain an astonishing amount of traffic to your website. Sounds great right? Well, let’s take a look at some of the steps to get there. Best […]
What is Search Engine Marketing?
We have all heard of search engines such as Google and Bing. Some of us are aware of search engine optimization (SEO). Few of us are aware of best practices and new developments in the software when it comes to search engine marketing (SEM). Let’s take an example to support that statement. Say you type […]
The Buyers Journey Explained
If we consider the topic of attracting people to purchase products or services from your company, it can be extrapolated into vast amounts of data, strategies, ROI’s, and creating the famous sales “funnel” we marketers hear quite a lot. Whereas teams all around the globe are having these conversations, it all boils down to a […]
Lead Generation, what is it and why is it important?
You may have heard this term used by companies and marketers around the world. Lead generation can cover a wide range of tactics used to engage with consumers who could be a buyer at some point. Every business has a sales cycle, beginning with brand awareness. Finding potential customers and successfully reaching them can be […]
Video – The King Of Content
We all love videos. Whether it be spiraling down a Youtube rabbit hole or a video on social media that gives you a break from reading. One thing is for sure, videos are entertaining and capture the attention of billions of consumers around the world. Take a second to think about your favorite brands, have […]
BOC Client Spotlight- Eavor Technologies “Harmony”
Content Marketing is the New Normal
You hear a lot of marketers talk about content marketing. It may be the most prominent form of marketing activities used today. Sure, there is a lot of information out there on how important it is. Rather than adding more noise to an otherwise broad topic, let’s dive into what content marketing really consists of. […]
How to approach marketing on a tight budget
Now than ever, marketing budgets across every industry continue to be a cause for concern. Similar to tightening a belt, the belt still needs to hold our pants up. Fortunately, we live in a digital age where there are great free and paid tools out there to save money and time on your marketing. Approaching […]
Building Brand Awareness Outside of Social Media
This question poses a few challenges for a lot of marketers out there. Yes, running boosted ads on social media platforms can indeed get your brand, product, and/or service in front of the eyes of new audiences. However, there is far more to brand awareness and audience engagement than you may think. Some data received […]