Little Learners Preschool Case Study
Little Learners is a Calgary based preschool that caters to the ages of 2 to 5 years old. We had the pleasure of collaborating with their team on a new website, online registrations, and an email newsletter.
- To create a user-friendly website that is easy to navigate.
- To align the colorful branding of Little Learners Preschool.
- Create a process for online registrations for their programs.
- Create an email newsletter sent out to parents.
- Monthly social ad campaigns to increase lead capture and awareness.
- Social media monitoring.
Example from a 30-day campaign on Facebook:
– Impressions – 283,443
– Reach – 86,082
– Ad Clicks – 455
– CPM (Cost per 1,000 Impressions) – $1.76
– Ad Recall Lift – 8,830
– Cost per result – $0.06
When it comes to branding and audience types, Little Learners would almost all be parents who have children enrolled and parents looking to apply. Each email has relevant information for both children and parents.
Average Open Rate: 35 – 40%
Total Subscribers: 150
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