The Big Picture Team
BOC’s story was written by our client’s
What we do is simple – we help our clients win
A collective of analytically-minded media pro’s
with a flair for creative ideas
Let us help you share your story,
handle the small stuff,
and most importantly,
stay focused on the big picture
Creative Intelligence
We have a mantra here at BOC – Creative Intelligence.
Our success is built upon utilizing analytical data and past experiences to craft one-of-a-kind strategies.
With data-driven creative ideas, we develop recognizable brand narratives that reach targetted audiences at the right time, in the right place, and with the right medium.
THE STORY OF
Where We Started
We have been helping businesses and creating content for over 12 years.
The experiences along the way have offered a global perspective on how businesses communicate with their audiences, regardless of the medium.
Evolving into a digital marketing and PR agency, our team brings over 25 years of strategic marketing, PR, and content creation expertise to support our clients.
THE STORY OF
Where We're Going
We have seen a lot over the last 12 years.
This experience has offered us a unique perspective into how quickly the digital realm can change, and how to stay equipped with new ways to serve our clients.
Our goal as an agency is to continue fostering the best talent in-house, join forces with our clients, and leave behind a legacy of world-class marketing.
Bragging Points
12 Billion
TOTAL AUDIENCE REACH IN 2021
3.6 Million
VIDEO VIEWS FOR OUR CLIENTS
17 Awards
IN THE LAST TWO YEARS
The Experts Behind BOC
Graham McGinn
Creative DirectorGraham is multi-talented marketing expert and media production engineer with 10+ years of experience and a proven knowledge of digital and social media marketing, campaign management, direct response, and search engine marketing. Paired with his expertise in the strategic planning and creation of several types of media including but not limited to, graphic, video, audio and website design. Graham is also a creative direction and planning expert providing firm and educated methods and procedures to accomplish the goals of clients and anyone else he consults for. Graham holds degrees in Audio Visual Media Technology & Management from the Dun Laoghaire Institute of Art, Design and Technology in Dublin, Ireland as well as in Music Production & Management from the Bray Institute of Further Education in Bray, Wicklow, Ireland.
Graham McGinn
Creative DirectorCase Studies
Eavor Technologies is a geothermal technology company headquartered in Calgary, with offices in the US, Germany, Netherlands, and Japan. Being at the forefront of their industry, their team continues to drive clean, scalable, and dispatchable power generation technology across the globe.
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Kind Words
“I recently had the pleasure of working with Matt and the BOC team. I went to them with a vision for a website rebrand and a video membership site and they surpassed all of my expectations!”
“Highly recommend BOC if you want to receive outstanding service, cutting edge ideas and ultimately help make whatever project you need completed, phenomenal.”
“Matt’s greatest asset is the way he breaks down every business challenge and helps you map out a step-by-step plan to success. Thanks for everything Matt!”
The BOC Advantage
Global Reach
A boutique agency with a global reach
Our work has been seen in over 100 countries around the world. From billboards in Belgium to commercials in California, we carefully prepare our approach, connecting to target audiences where they are and on their platforms.
Focused on Results
We care about your goals
Whether it be growing your social following, website traffic, conversions, leads, sales, funding, or audience reach, we put your strategy into action. We help our clients make their data work for them. “We cannot manage what we do not measure”
Innovative
Continuing to adapt and grow
Nobody knows what the future will hold, but you can be prepared. Our team has overcome many unexpected obstacles. We recognize our line of work is not stagnant, it is everchanging. We stay at the forefront to ensure the same for our clients.
How BOC Works
Market Analysis
Our team conducts a competitive assesment in markets new clients wish to compete in or to increase their visibility.
This process allows both teams to identify what’s working in their market, missed opportunities, and other creative ideas that offer our clients a competitive advantage.
Our team can only succeed by undertaking a broad comprehension of our client’s markets and audience behaviors, which in turn supports the development of the marketing and communications strategy.
Strategic Planning
Your strategic plan is your roadmap.
Through careful planning and bi-party ideation, our team can create a one-of-a-kind strategy for our clients.
We leverage the expertise our clients have internally, in addition to our team’s expertise in communications planning and execution.
We want our clients to have their voice heard, and for that voice to shine through in the company’s brand messaging.
Through careful planning, there is accountability across all teams, consistent brand identity, and trust in the direction our clients take now and into the future.
Media Monitoring
Media monitoring can be an invaluable tool to identify real-time data about our client’s mentions in industry publications, social media, and more.
Through careful monitoring, our clients can capitalize on PR opportunities, better understand their reach in target markets around the world, and analyze where best to invest further efforts.
For companies who want to gain valuable data on audience sentiment, media monitoring can provide both teams with insights that can support the success of all marketing and communications efforts.
Messaging
Defining the key messaging for our clients is about a deep understanding of how they want to be perceived.
We engage in team discussions to identify what the brand wants to say to public audiences, how it correlates to their value propositions, and to prioritize strengths throughout marketing and communications efforts.
We strongly consider core values, mission statements, vision for the future and outlying objectives, using them to our client’s advantage through strategic brand messaging.
Marketing and PR
Let’s not forget the Big Picture.
Marketing and PR simply connect companies to their audiences.
Whether it be accelerating social media efforts to increase a follower base for incoming releases, getting your products/services seen by high-value audiences through targetted PR efforts, or simply creating a series of video content to better explain what you do – our team can help you plan, execute, and evaluate your marketing and communications plan.
Measurable Results
Our clients deserve to know what we achieved.
We also want to know what we achieved.
Creating tracking processes and integrating analytics tools is a major part of investing time into marketing and PR.
Our team can monitor a variety of metrics such as website analytics, eCommerce, social media, email marketing, mobile apps, videos, and much more.
Having this data managed, monitored, and receiving easy-to-understand reports can help your internal team continue to do what they do best.
Get the Ball Rolling
Get in touch with our team to book a FREE consultation