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What is Search Engine Marketing?

We have all heard of search engines such as Google and Bing. Some of us are aware of search engine optimization (SEO). Few of us are aware of best practices and new developments in the software when it comes to search engine marketing (SEM).  Let’s take an example to support that statement. Say you type […]

The Buyers Journey Explained

If we consider the topic of attracting people to purchase products or services from your company, it can be extrapolated into vast amounts of data, strategies, ROI’s, and creating the famous sales “funnel” we marketers hear quite a lot. Whereas teams all around the globe are having these conversations, it all boils down to a […]

Lead Generation, what is it and why is it important?

You may have heard this term used by companies and marketers around the world. Lead generation can cover a wide range of tactics used to engage with consumers who could be a buyer at some point. Every business has a sales cycle, beginning with brand awareness.  Finding potential customers and successfully reaching them can be […]

Video – The King Of Content

We all love videos. Whether it be spiraling down a Youtube rabbit hole or a video on social media that gives you a break from reading. One thing is for sure, videos are entertaining and capture the attention of billions of consumers around the world.  Take a second to think about your favorite brands,  have […]

Content Marketing is the New Normal

You hear a lot of marketers talk about content marketing. It may be the most prominent form of marketing activities used today. Sure, there is a lot of information out there on how important it is. Rather than adding more noise to an otherwise broad topic, let’s dive into what content marketing really consists of. […]