Search Engine Optimization
Before reading any further, open a new tab on your browser, try a number of google searches for what your business does/offers/sells (not your business name) and see where you rank on result pages. Then return to this page and keep reading.
SEO is a broad subject, consisting of both a very simple purpose and the technical configuration of written, visual and structured website content. The best way to understand SEO is to reverse engineer how a user searches for what they want or need. They ask search engines questions, they receive answers to their questions – simple. Reach out to learn more about content development planning for SEO.
Traditionally, copywriting is understood as the act of a skilled individual writing copy, or ‘text’, for advertisements or publicly released material, such as a press release or email newsletter.
The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
A critical part of copywriting for a brand is understanding context and subcontext, therewithin the actual sell (your offerings), and the message constructed to incite action, ie. the ask (what you want the customer to do). There’s more to this story.
A common issue we have experienced in the last 11 years is outdated, or under-utilized content that could be substantially more advantageous for a company if optimized. Whether it be old images on your website, those few videos you never did anything with, or you are simply unaware of the many ways to optimize your current content, our team is happy to help.
Here is a question for you. What is the most effective way to target a hyper local audience group who have already expressed interest in your business, your products/services, or who are interested in being consistently updated on new information about your business? You guessed it.
Email marketing has been an effective tool for millions of companies around the world and has proven to be one of the most engaging forms of communication.
Speak directly with our team to find out if an email newsletter is right for your business.
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Matt’s greatest asset is the way he breaks down every business challenge and helps you map out a step-by-step plan to success. Thanks for everything Matt!
Business on Camera is a team of professionals that have helped my company the Michelangelo Gallery of Fine Art and Framing with our corporate communications. Business on Camera has created fantastic video marketing for our company. It’s been an awesome experience! Thanks to Matt and his superb team of creative minds!
Highly recommend BOC if you want to receive outstanding service, cutting edge ideas and ultimately help make whatever project you need to complete.
I recently had the pleasure of working with Matt and the BOC team. I went to them with a vision for a website rebrand and a video membership site and they surpassed all of my expectations! Not only did they produce an incredible video site and a beautiful website, they were wonderful to work with. Great communication all of the way through. I highly recommend Business on Camera.