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What Happened to Google’s SEO Guidelines?

Marketers who fall into the category of SEO(Search Engine Optimization) service offerings are and should aware of the continuous changes to Google’s algorithms. Some happen so often that even the team at Google would emphasize the un-importance of such. However on occasion, typically once or twice a year, Google will do a core algorithm update. […]

BOC and Eavor Win Two Platinum and a Gold In the MarCom Awards 2020

In a press release covered by The Financial Post, Business on Camera and Eavor Technologies Inc. have won Two Platinums and a Gold In the 17th Annual MarCom Awards 2020. “From more than 5,000 entries, Eavor was awarded Platinum in the Digital Media category for the Eavor-Lite Virtual Tour, Platinum in the Team Achievement category […]

BOC Quoted in Rolling Stone for Harmony

Published on October 2nd 2020, an article on Eavor Technologies was featured in Rolling Stone for their “Harmony” video campaign. This piece covered a deeper insight into their company, technology and to introduce the “Harmony” video to public audiences. Noted in our case study, the Eavor “Harmony” video was a special project for both teams. The objective was […]

Sponsored Content Explained

The world of marketing is ever-changing. We have seen a massive transfer of revenue from publisher advertising to search engines and social media platforms. There is a lot of ambiguity on that topic, however, one avenue that brands, advertisers, and publishers have pivoted to focus their efforts on is sponsored content.  What is it sponsored […]